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| AUDIENCE PROFILE |
NITEGUIDE
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AUDIENCE
PROFILE The Niteguide was researched and developed with a specific target audience in mind. That target audience are the active movers and shakers that have a commitment to enjoying life with the willingness and ability to pay for it. They are the on-the-go crowd that are out on the town on a regular basis. The Niteguide, and only the Niteguide, immediately penetrates the international nightclub audience due to its usage by concierges in the finest hotels throughout the city. They unanimously agree it is their ultimate reference tool for guiding guests to L.A.s diversified nightlife. The Niteguide is also utilized by travel agencies and affluent individuals across the country and around the world. The Niteguide is the only publication that delivers your advertising message directly to this lucrative target audience. It produces immediate results because our readers are ready to go as soon as the publication is in their hands. If your business caters to the on-the-go crowd, the Niteguide makes the most efficient use of your advertising dollar. When going out on the town, our readers think of the Niteguide as the American Express of partying - they dont leave home (or their hotel rooms) without it. |
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CONCEPT The Niteguide was established in 1989 and is the first and only publication of its kind, exclusively dedicated to the Los Angeles nightclub business. It is the most comprehensive, informative, user friendly and practical reference guide ever published and features over 400 of L.A.s most popular nightclub establishments. |
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| CONTENT The Niteguide contains sixteen different entertainment categories. Each nightclub is placed in individual categories based on the type of entertainment offered. If a nightclub offers more than one type of entertainment, it may be listed in the Variety category. |
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| CATEGORIES Niteguide categories are: Cabaret, Coffee House, Comedy/Magic, Country, Dance, Exotic, Gambling, Gay, Hip Hangouts, Jazz, Karaoke, Latin, Piano Bar, Rhythm & Blues, Rock n Roll and Variety. |
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| INDEX
There are two indexes. A categorical index listing all clubs alphabetically within each individual category type and an alphabetical index listing all clubs by their names in alphabetical order. |
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INTERNET
WEBSITE
The Niteguide is accessible 24/7 on the internet at www.LANITEGUIDE.com. Clubs that have provided us with their URL are linked through our website. Go to the Niteguide website and click on club listings. Then click on highlighted club names to go directly to their websites. We also offer website design and maintenance services if you would like to have a website for your club, business or promotion. |
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EDITIONS There are two Niteguide editions: Pocket Edition and Concierge Edition. |
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| FREQUENCY Both Niteguide editions are published semi-annually. |
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| CIRCULATION Pocket Edition: 100,000. Total annual circulation 200,000. Concierge Edition: 10,000. Total annual circulation 20,000. |
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| PROMOTIONAL
DISTRIBUTION The Niteguide is advertiser supported. As a service to our advertisers thousands of Niteguides are given away for free at various festivals, promotional & entertainment events and many other places that the in-crowd may be attending. |
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| ADDITIONAL
LISTINGS There is no charge for the first listing for each nightclub. Nightclubs that have different themes on different nights may wish to be listed in more than one category. There is a $50.00 charge for each additional listing. |
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| eNEWSLETTER The Niteguide is used by guest service oriented businesses such as hotels, limousine services, tourist services, etc. Radio stations, record companies, talent agencies, management companies and the media also use it on a daily basis and therefore need to have more frequently updated information. It is for this reason that we will be launching a monthly on-line newsletter containing information on new clubs not yet in the Niteguide and also on clubs that have either gone out of business or have changed their name or entertainment format. The newsletter will also contain articles on L.A. nightlife and special promotions that may be of interest to club enthusiasts. The newsletter will insure Niteguide users of having the most comprehensive and up-to-date L.A. nightclub information all year round. To be added to our email list fill out the comments form on our website. |
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| DEADLINES Advertising submission deadline for camera-ready copy is 15 days prior to release date. Non camera-ready copy deadline is 30 days prior to release date. |
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| AGENCY
COMMISSION Standard 15% agency commission will be allowed to all recognized advertising agencies. |
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| SHIPPING
INSTRUCTIONS Deliver all advertising copy and materials to: U Got It Express Publishing C/O Niteguide Advertising 3035 Malabar St. Los Angeles, CA 90063 For additional information: 323.466.6666 URL: www.LANITEGUIDE.com |
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| RETAIL ADVERTISING
RATES Full color process
Bleeds: Add 15% Preferred Position: Subject to availability. Add 10%. Non-profit groups: Full page ads only. 50% discount. |
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